Friday, 30 March 2012

Promotional Activities of Media Organisations

In this section, Sachin Tantry will be talking about the various activities that a media organisation conducts to make sure the organisation gets the consumers' attention and goodwill. It also covers advertising and sales campaigns

It will include
  • Advertising campaigns
  • Promotional campaigns
  • Sponsorships
  • Media Partnerships
  • Awareness drives
  • Tie-ups and Associations
  • And much more...
It will focus on these issues from the perspective of the media organisation and from a planning and financial viewpoint and NOT from the consumers point of view.


Check this out on Chirbit

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