Promotional Activities of Media Organisations

In this section, Sachin Tantry will be talking about the various activities that a media organisation conducts to make sure the organisation gets the consumers' attention and goodwill. It also covers advertising and sales campaigns

It will include

• Advertising campaigns
• Promotional campaigns
• Sponsorships
• Media Partnerships
• Awareness drives
• Tie-ups and Associations
• And much more...

It will focus on these issues from the perspective of the media organisation and from a planning and financial viewpoint and NOT from the consumers point of view.


Check this out on Chirbit

Types of Media Ownership

In this first session Sachin Tantry explores the types of media ownership, and covers

• Individual Ownership
• Corporations
• Partnerships
• Chain Ownership
• Group Ownership
• Media Houses

The information about Individual ownership, corporations and partnerships here is sketchy, as it was covered in detail in another session that was unfortunately not recorded, we hope to bring that to you soon, as he will be doing the sessions again.

Check this out on Chirbit

The LOL Project

The Logon to Learn Project is a initiative by the Mr Sachin Tantry, Faculty - Department of Journalism in Jain University, Bangalore. It aims to record classes, guest lectures and other educational sessions and make them available to everyone online. It is started with the belief that information and educational content should be available freely, any time, anywhere to everybody.

The blog will also contain contributions from students who have presented projects and assignments in class. It mainly focusses on audio content right now, but we plan to add video and multimedia content soon.

The project was pioneered with the classes by Mr Sachin Tantry on Media Management for the 6th Semester classes in Jain College, J C Road. The project will be carried forward and more content will be added by the succeeding batches of students. We are also in contact with other lecturers and teachers of other subjects, and hopefully be adding their resources soon.

Explore, Enjoy and Learn

The LOL Team